We offer basic and expanded search engine optimization (SEO) and search engine marketing (SEM) services for making your Web site search engine friendly. We also work with you as your needs change with our ongoing search engine marketing maintence services.

The content on your site can and does currently attract 'crawler' search engines to find you and index you for the "Organic" listings section. The methods and rankings for these listings are totally up to the search engines' "algorithms" and they are a moving target and unknown to the general public. The "Sponsored" listings make you more proactive at helping people find you on the Internet. We can help with the sponsored listings research and setup and with other online marketing needs.
 

• What are the base things we should do?
• What are the least expensive things we should do first?
• What are sponsored listings? What about online directories?
• What are organic listings and why is it a moving target?
• What will your charges and the 3rd party charges cover?
• How will charges be billed / paid?
• Why Google?
• What is pay-per-click and how does it work?
• Why does pay-per-click work?
• What are meta tags and how are they important?
• What about statistics reports?
• Can we do this ourselves?
• How can we set a budget for online marketing?
• (and more)
  

Before you proceed with an online marketing strategy for any business, you should complete any planned updates to your Web site (e.g. a redesign you are planning to make your site pages better organized for accessibility or to split two businesses into two separate sites), You don't want the search engines to target pages that go away. If you need help, we can help with those changes, too. Please see the client portfolio and testimonials on our Web site.

We are pleased to partner with you in creating your online marketing strategy for success.

Additional ways we can help

• Statistics reports can be furnished as long as your Web host allows us access to the raw log files (the recommended Web host company does). One advantage to the reports is that it can guide us in changes to your page content in order to optimize the "crawlers" finding you.
• Priority on content - facilitate great content with brainstorming; make recommendations on your sales message - content is king for becoming search engine friendly.
• Work with page properties and meta tags to enhance search engine effectiveness. It still matters although varying search engines put varying importance on meta tags.
• Online Marketing Consultation - consultation on advertising opportunities, your message and setups on your behalf.
• Link Popularity Consultation - reciprocal link and link management services
• Banner Ads - Banner ads in the right places can definitely attract business

  Banner Samples (94kb - slow loading so that you can view 3 samples on the one page)

• Email Newsletters (Permission Based)
  Permission-based Email Newsletters / Announcements provide updates to your client list. They can be a great way to keep them up on changes in your business, including new products for cross-selling opportunities and current discounts. SR Web Resources will code the newsletter to go up against your own database of customers and their email addresses. The resulting email is delivered in "HTML" (with images) or text, depending on the recipient's email software / settings.

Related Information

Search Engine Optimization
Permission Based Email Marketing

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