The following is a description of each report that we provide as a part of a single report group. The report group can be run monthly which is normally the choice. If you don't need to see it that often, we can run 3 months of report groups as a quarterly offering at the same price as a single month's report group. The time it takes to do either of those is close to the same. If you are running advertising campaigns, you may want to have us run the report group on a weekly, on demand or even daily basis.
 

Summary 

General hit statistics for the report period. Includes unique visitors, home page hits, total Web site hits, bandwidth used, most popular day and the averages per day of home page hits, Web page views and unique visitors.

Good for comparison from month to month, from high season to low season, from advertising months and not. Our Statistics Report Index Page will give you links to all reports provided so far, so it is easy to click to view one month after another for quick comparisons.

Daily Visitor Activity

Shows hits, visits, returns and bandwidth - per day. Bandwidth is helpful if you are billed by the traffic that was transferred (which you are not with the recommended Web host).

It will assist in judging the value of each advertising campaign by looking at the activity on days after the advertising was introduced.

Last 20 Visitors

Shows computer name and access time of the last 20 site visitors.

Hostnames

Shows the computer name & hits. It shows the IP address which identifies a unique user.

File Requests         

Shows your most frequently used files and the number of downloads per file.

File Types   

Shows the file extensions and each respective description and the number of downloads per file extension. For example, breakdowns are given by .jpg (image) and .htm (htm generated page). When custom forms and programming are a part of the site, the .asp is the file extension that indicates their use.

Directories 

Shows most accessed directories of your site. See high level directories or folder names and the hits to each. You can analyze visits to products versus information versus search.

Hours     

Shows activity for each hour of the day. Category example: 00:00 - 00:59.

Days of the Week   

General server activity by day.

Most Accessed Pages   

Gives a breakdown by site page visited.

Know more about what site visitors find most interesting, compelling or helpful?

Least Accessed Pages

Shows the least visited Pages on your web site and how often they were accessed. Becomes important on the larger site.

Helps to analyze needed site changes. Does something need to be improved on navigation tools? Is it time to retire a page?

Top Entry Pages       

Shows the most popular entry point visitors use when first visiting this site.

Can be an indicator of what people choose to bookmark. Helpful if you publish different entry pages in your advertising. It will assist in judging the value of each advertising campaign.

Top Exit Pages

Shows each document and number of exits.

Will it give a clue as to why they left your Web site?

Click Paths Through Site        

Shows document and views.

Web Browser

Shows the most popular browsers used by visitors to the site. (e.g. MSIE 5.5; Netscape 5.0).

Operating Systems

Shows the operating systems used by the visitors to the site (e.g. Windows 98; Windows NT 5.0).

Referring Sites

Tells you from what pages visitors clicked to get to you and how often that resource was used. HTML referring pages (non-search engine pages) are shown with working links that you can click and take a look at the page and your entry on their page. The report shows top search engine referrals along with the search words used and how often that exact referral was used.

You can judge the success of your online advertising and/or reciprocal links with this report. It can help you justify paid inclusion in certain search engines.

Search Engine Keywords

Lists actual keywords and key phrases that someone typed into a search engine and then, upon finding your Web site listed, actually clicked to go to your Web site.

It can be helpful to know changes in content that might help search engines find you.

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