| It is the owners strong
preference to maintain the black background. Although black background
is not the best choice in most circumstances, it plays well with
the theme of this site which is outer space and the business which
is evening parties. Both work well with the black background so
it is our job to make the content as easy to read as possible and
we all believe we have achieved that. We are doing it by choosing
some complimentary colors that work well with the black - white
text (most of the time it is not bolded), a lighter common blue
color for accent text, such as headings and some sub-headings, and
a golden color for links. The golden link color makes the links
pop which they didn't do before.
In time, the goal is to redesign the whole site to
meet multiple goals but it is to be done in a phased approach. It
is a smart way to work with a somewhat large site in number of pages.Each
change works well in making the site more immediately usable. We
have our financial goals that we will be measuring for success against
in the future.

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