Type Project(s)

This site has a lot of good to it, including some great informative and fun information that we want to maintain. There are fairly regular updates to be applied and there are design aspects that we want to change in a phased approach. One of the first things we did was to get rid of the "splash" page that, except in rare cases, only serves as an extra useless step and an irritant to the site visitor. A previous Webmaster told our customer that they had to have the "splash" page. That may date back to several Webmasters ago.

It is the owners strong preference to maintain the black background. Although black background is not the best choice in most circumstances, it plays well with the theme of this site which is outer space and the business which is evening parties. Both work well with the black background so it is our job to make the content as easy to read as possible and we all believe we have achieved that. We are doing it by choosing some complimentary colors that work well with the black - white text (most of the time it is not bolded), a lighter common blue color for accent text, such as headings and some sub-headings, and a golden color for links. The golden link color makes the links pop which they didn't do before.

In time, the goal is to redesign the whole site to meet multiple goals but it is to be done in a phased approach. It is a smart way to work with a somewhat large site in number of pages.Each change works well in making the site more immediately usable. We have our financial goals that we will be measuring for success against in the future.

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