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Hearts & Hands Forever™
Hackettstown, NJ

SRWR: "...but are you getting more sales than before the redesign?"
Answer: "Absolutely! We've gotten a lot more sales... and I was embarrassed to tell people about our site before, but I'm not anymore."
                                                              Owner
 
"First of all, I cannot tell you how unbelievably impressed with what you’ve done with this web site. I am thrilled and so proud to present it to everyone. Thank you!!"

                                                              Owner
 
..tell them I’d be glad to be a reference, OK? And also she’s much less expensive than anything in Summit!! .
                                                              Owner
                                                              (message copied to SRWR)

I REALLY like it. I love the two pictures - they really pop out and grab you. For some reason, the background paper is also more noticeable, which I like. There are so many differences that I can hardly tell you how much better it is. I like the frame at the bottom with the 3 columns. I would have to say that overall, I think that it looks cleaner and crisper. I haven't looked at your old site in a while... but I know that I like this one better if for no other reason then the way the 2 pictures look. Since that is your business they should be jumping out at you and they do (in a good way). I wish I could see the old one just one more time though so I could really say WOW to the great difference.

GREAT JOB!
                                                            Owner's Sister-In-Law   

Hearts & Hands Forever offers a truly lovely and unique poetry wall art gift product. "When was the last time you gave a special friend or relative a unique gift SO personal and SO heartfelt that they will never forgot the first time they saw it?" This product is just that. It is unique, special and memorable... and affordable!

Each unique and personal gift enables you, or a special friend or relative, to simply insert a cherished personal photograph complementing your poetry gift selection. And names of friends, relatives, and pets along with dates of special occasions are written right into the body of the poem.
 

   
   
 

      Home Page - we maintained the soft and friendly look of
      the floral background image but added improved
      organization and professionalism to the site.
      The new home page now reflects the beauty of the
       product.

 

Sample lower level page Poem Selection Page - a lot of information in an organized like format for all poem pages.

 
Type Project(s)

This was a total Web site redesign to incorporate a more professional look, added functionality in the way of Newsletter sign-up and Tell A Friend forms, and it added a new easier to use format for each of the poem selection pages that made the site so much more easy to use. We increased the size of each Web page, moved like information together and improved on the navigation for ease of use. We also created an easy basic ordering system that eliminated the need to pay online transaction fees with each order. Hearts & Hands Forever now processes orders in-house rather than online.

The owner will be mailing permission-based newsletters which we will be programming and sending to email addresses collected by her new email collection system we implemented. (A little plug:   sign up for the newsletter at:
https://secure4.softcomca.com/heartsandhandsforever_com/cgi-bin/NewsletterSignup.asp )

The poem pages incorporate a view of the product and of the poem in image format to reduce the chance of theft of Lisa's custom poetry. Javascript coding that prevents a right click 'save' of the images will help. Obviously nothing can totally safeguard against theft but the biggest deterrent is knowing that her poetry is copyrighted and registered with the Library of Congress which we posted clearly in several places.


    Original Home Page before the redesign.

            Poem Page before redesign.
 
 

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www.SRWebResources.com (srwr.com)     Susan Riding     Last Update: June 17, 2008
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