Specialty Media
Phillipsburg, NJ

"I love your new web site! It is so much easier to find things.
I often had trouble in the past but with the new search buttons, it's simple.
THANK YOU for making my job easier!"
                           End Customer Comment

Specialty Media offers embryonic stem cells, reagents, PMEF, mouse embryo media, custom cell culture media, gene transfer reagents, dissociation solutions and cryopreservation solutions for transgene or ES cell injection. They offer reasonably-priced alternatives to larger suppliers of products for cell culture and molecular biology. Their superior reputation is built on high quality and responsive products and services.

Specialty Media purchased by Millipore - July 2006
Home Page (April 2003 Redesign)	Lower Level Page Sample
Dynamically created Product Catalog - Pricing / Ordering Page Lower Level Page Sample

Type Project(s)

Its an evolution of progress on this Web site. Specialty Media puts a high priority on keeping the Web site fresh and continually looking for ways the Web site can better serve their customers.

The original redesign improved information flow. Additionally, the Web site gained the benefit of greatly limiting the need for a paper catalog which moves Specialty Media even closer to the desired paperless environment. The Ordering/Pricing page changed to become dynamically created depending on the site visitors input and on the company's current product information in the database. With this, we reduced redundancy of work which in turn reduced potential errors. It also allowed for a search mechanism against the database that customers find very helpful.

In April 2003, we redesigned the now many pages to a more accessible multi-navigation menu format. It includes the top frequently accessed navigation choices with a text navigation at the bottom and the new location aid on the top left of all pages. We met our goal of making the site even easier to navigate.

Screen Image Before our First Redesign

Original Redesign Home Page

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