Susan C. Riding
Flanders, New Jersey     *    sriding@SRWebResources.com
973 252-7861
 
Classic ASP / SQL / SQL Server Web Programmer / Search Engine / Graphic Designer

Programming / Web Technology Professional

Enthusiastic internal and external customer focus. 10+ years in technical development - from a comprehensive 15 week corporate Programmer Basic Training followed by five years work in database programming and now over five years as a Classic ASP Programmer/Web Developer. Proficient in database design/programming, project coordination skills, written and verbal communications skills. Experienced in module programming of MS Access / Visual Basic module programming. 7+ years in professional Web design meeting professional, organizational, sales and functional requirements. Experience in business Web applications since 1996. Business experience includes marketing, technical (T!.5 implementation) and corporate Intranet management positions. Consistently Exceeds and Far Exceeds appraisal ratings in corporate career. Experience in Classic ASP programming, SQL, SQL Server - Enterprise Manager / Query Analyzer, MS Access, VBScript, Dreamweaver, Fireworks, Photoshop, Flash and CSS (Cascading Style Sheets).

Technical Development / Professional History

Classic ASP Programmer / Web Developer
SR Web Resources; Contractor/Free Lance                                                                                         January, 1999 to Present
ASP developer / SQL / SQL Server / Dreamweaver Web developer for retail / business-to-business applications. Web site market analysis, requirements building with client, storyboard presentation of proposed design, functional decomposition and flow charting for systems design, maintainable code and thorough tests. Achievements/Samples:

• Client: Professional Live Theatre - built system requirements, designed database and system flow; programmed in Classic ASP and fully tested for total success since system inception in 2002. Added over 500 names to mail list and doubled online sales every year since system's start; coded for series subscriptions, individual tickets, other types of events; consistently high end-customer ratings; heavy SQL usage.   See  OrderingComments page
• Client: Insurance Agency - designed conversion from six individual forms into one integrated form - initial choices and numbers (e.g. number of drivers and number of vehicles) leading to the request form with only the fields that are pertinent to this client's request; concise confirmation page; JMail professional email to client.
• Client: Molecular Technology - module programming in Visual Basic for MS Access database (non-Web) -database design; multiple Excel spreadsheets into the database; automated the batch calculation form; automate incoming raw materials into shipping (from manual hand-written records); automated the processing of each individual batch (replaces hand-written documentation; Heavy SQL usage.
• Client: Professional Live Theatre - email newsletter coded in Classic ASP - coded to deliver to each recipient in html or text, depending on the receiving email software; attractive design and coded to track click-throughs, adds to mail list and online ticket purchases that resulted from this email newsletter. JMail email code.
• Client: Professional Equity Theatre - Flash presentation of the new season's plays. See Flash Sample page.
• Web designer -since May 1999; Classic ASP since 2001; Extensive Web graphics experience - Photoshop/ Fireworks -
  See Work Samples Photo Library
• Consulting/Short Term Assignments - TSR Consulting, Merrill Lynch, PCCI, Smith Hanley Consulting
• Earned Webmaster Certificate from New Jersey Institute of Technology - 1999

Knowledge Consultant (Intranet Manager)
AT&T Business Customer Care, Bedminster, New Jersey                                                                                  1996 to 1998
Developed navigational aids and did author consulting for the Business Customer Care intranet serving over 10,000 users nationwide. Web philosophy training and consulting of new and ongoing web authors. Process management web document template implementation, enforcement and training furthering the corporate goal of a paperless environment. Web author software mentor. Comprehensive understanding of Business Customer Care goals, web standards and web organization. Achievements:

• Initiated/Implemented cost saving measures serving authors and end users - bookmarks, Site Index, groupings, enhanced readability. Result - error reduction and improved external customer satisfaction
• Quality and standards conformation consulting of all submitted documents - consistently 99% menu documents within 24 hour goal
• Short learning curve - Achieved top appraisal ratings even in first six months as Knowledge Consultant

Account Executive (Outside Sales Representative)
AT&T, Orlando and Maitland, Florida                                                                                                                          1992 to 1996
Territory management and project planning for network services sales to new, winback and existing customers. Extensive product knowledge, systems knowledge, territory management and sales/presentation skills. Success in virtual office environment (work from home). Systems mentor. Achievements:

• Achieved 121% of quota in last full year as Account Executive-$1.2 million customer base
• Achieved exceeds appraisal rating as Account Executive

Account Consultant/Systems Consultant (Outside Sales Technical Support)
AT&T, Orlando and Maitland, Florida                                                                                                                         1989 to 1992
Technical sales support - analysis, design, team presentation, implementation. Extensive project planning for voice/data/T1.5 lines, telemarketing, teleconferencing and changes to the customer's terminating telephone systems (PBXs). Achievements:

• Responsible for first Branch association agreement - result:statewide quality sales leads
• Recipient: Vice President Commercial Market & 1991 Top Systems Consultant Awards
• Published successful statewide sales newsletter for condensed, accurate, tariff and promotions news

Programmer/Analyst                                                                                                
AT&T, Maitland, Florida                                                                                                                                                1984 to 1989
Design, code, test, implement and maintain corporate financial application programs. Enjoyed extensive effective interface with the end user, our customer. Achievements:

• Achieved consistently high appraisal ratings as a Programmer/Analyst
• Managed total project - reporting database, user documentation, training materials and hands-on training.

• Professional Seminars / 2001:
  • Photoshop - Jack Davis - Philadelphia Seminar in November 2001
  • Photoshop World 2001/ Tampa - three day seminar in September 2001
  • Macromedia / NYC - August 2001
  • Photoshop / New York City - July 2001
  • Macromedia / Washington D.C. - June 2001
• Professional Memberships
  • HTML Writers Guild / International Webmasters Association
  • National Association of Photoshop Professionals
  • NJ Association of Women Business Owners
• Intranet / Business Customer Care - Knowledge Management for quality and efficiency, Training
• Computer Technology - Dreamweaver UltraDev/HTML, classic Active Server Pages (ASP), JavaScript, Cascading Style Sheets (CSS), Photoshop, Paint Shop Pro, Fireworks, HomeSite, PVCS, Visio, Lotus Notes, MS Office tools, MS Access, COBOL, PL1, IBM/MVS, IMS, JCL, Teradata (SQL), FrontPage 2000
• Extensive training / AT&T - HTM, Quality, Conducting Productive Meetings, Programmer/15 weeks, Structured Systems Analysis, Account Consultant/7 weeks, Account Executive/7 weeks
• Individually initiated training - Publishing Newsletters, Time Management, Drawing, Color and Design, numerous Internet related courses (listed in "Professional History")
• Verbal and written communication skills - sales and technical project management
• Customer focus - internal and external sales skills

Other Personal Achievements

• Community Support - Voluntary Webmaster for Centenary Stage Company / Hackettstown, N.J. since May, 1999; financial support to various community organizations (e.g. WNTI Radio, United Way, Flanders Fire Department and Centenary Stage Company); past involvement with Hospice and Contact
• Successfully passed AT&T rigorous roleplay assessments for outside sales - Account Executive and Systems Consultant
• Successfully completion of AT&T Programmer Basic Training - comprehensive 15 week course with tests - required that I put my career "on the line" - multiple tests had to be passed throughout the training
• Volunteer Golf League Secretary (8 years ) - AT&T Ladies Golf League - conceived and created it's first PC based automated scoring system for the 60 players' data management and reporting functions; self taught and used dBase relational database software

Education

• B.A., Graduated with Honors, 3.72 GPA, Rollins College, Winter Park, Florida
• Extensive ongoing self training (e.g. Search Engine Optimization)
• Online Courses / HTML Writers Guild: CSS, Business Writing for the Web, Web Management, classic ASP, ASP for Database Programming, MS Access, SQL, JavaScript, Photoshop I & II, Design Concepts, Java Applets, Web Promotion, Web Security, Flash, Web Content Writing and Editing, Contract Your Services, Accessibility
• Attended Photoshop World in Tampa, Florida - 2001 and multiple one-day Photoshop seminars
• Successful extensive AT&T training in business topics- Coaching, Quality, Conducting Productive Meetings, Structured Systems Analysis, Account Consultant/7 weeks, Account Executive/7 weeks, Territory Management, Impact Selling, Data Communications among many other courses.

Last Update: October 6, 2007

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